in the video it was a small map they used just to demonstrate Dust,CCP has a ton of stuff ready to implement into the game but is holding off to see how players will use the integrated EVE gameplay.Last thing CCP wants is someone exploiting the mechanics,they will introduce more into it once they see how much or little EVE players use the DUST players.Remember this is still an "experiment"nothing like this has ever been done b4.imo yes it will be kinda mundane @ the beginning but by the time it is a hit those that start now will be glad they did.There is also on the drawing board non integrated gameplay vs drones,single player.
and the way CCP and Sony are gonna make money @ DUST IMO is micro transactions,not sure how,but to be great at the game it will still cost you,no doubt