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Old May 11, 2007, 09:41 AM
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Default AMD: The Road Ahead by Anandtech

This article is just what I've been looking for for the last two months.

"There's more to come and this is just the beginning. The fact that we can say this about AMD is an absolute shock to us, and possibly to you as well. For the longest time it seemed like the only CPU articles we'd write were either disappointing AMD product launches or exciting new Intel announcements. AMD is changing, arguably later than we'd like, but at least it's happening.

For a while we had lost confidence in AMD, like many of you had as well, and although AMD's position in the market hasn't changed we are more confident now that it can actually bounce back from this. Intel seemed to have the perfect roadmap with Conroe, Penryn and Nehalem all lined up back to back, and we saw little room for AMD to compete. Now, coming away from these meetings, we do believe that AMD may have a fighting chance. Over the coming months you'll begin to see why; it won't be an easy battle, but it will be one that will be fought with more than just price.

AMD's Fusion strategy looks to be an even stronger part of its future plans, if Phil Hester's prediction of a heterogeneous processing era comes true. While Intel has managed to deliver a much stronger CPU roadmap, we don't have much of an understanding of its answer to Fusion in the long term. AMD has very much been a leader in areas such as the move to 64-bit, an on-die memory controller, and now we may see the same leadership role with the move to integrate the CPU and GPU. The integrated CPU/GPU, taken to the exploitation stage as it was called by AMD, has the potential to really change the CPU as we know it. We do know that Intel has a response, but we're not as clear as to exactly what it is."

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