The most wide spread will win, so usually the cheapest. If thunderbolt can pump out 10Gbit it could be interesting as server/workstation expansion if the I/O response is kept low, or a graphic card in a box for a laptop... specialty things like that it could be and would be used today. If they try selling it as only faster then USB 3 then it will lose for the next few years until USB 3 is saturated and considered painfully slow.
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