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Old October 23, 2012, 04:03 PM
Canker Canker is offline
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Join Date: Jan 2010
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Default Oct 23 Apple Announcement

I think the new 5mm thick iMac which uses friction-stir welding might be the big story.

Friction stir welding - Wikipedia, the free encyclopedia

In action:

Friction Stir Welding of Steel - YouTube

There wasn't any indication on what is actually being welded or why. I'm thinking this case has to be made out of metal because with a big display and thin case you would have a lot of flex otherwise, but it may not do any favours for wifi reception. The unit itself doesn't look overly serviceable or offer a lot in heat dissipation. I'm betting with something so thin air flow is going to be a serious issue and anyone who smokes or has pets could find such a beast not lasting long beyond the warranty period.

More importantly though, I'm not sure what advantage there is in slimming down something which is not designed to be portable. An iMac sits on the desk, you won't want something sitting in front of it, and getting at anything behind it will mean standing up and giving a good reach around. Besides that, being thinner and lighter might not make it as sturdy. A cat jumping up on your desk to keep you company might knock the bloody thing over, and a 5 year old wanting to slap something on the screen could just as easily do the same. Apple has likely done their market research and is aiming at people who are impressed and want to impress their friends with their new computer, but people who want to use a desktop computer might not like it. Having most of the commonly used IO ports (including the SDXC card reader) stuffed in the back will probably make a burgeoning market for USB card readers, usb extensions, miniplug extensions and so forth. This isn't really a new thing for the iMac though, more of an ongoing annoyance they subject their users to.

I don't know what kind of speakers you can cram into a 5mm space, I don't expect great things. No CD/DVD means either purchasing an external drive, using the Apple store or hoping for all new software being provided on USB. It more or less signals an end to brick and mortar computer software sales.

The Mac Mini comes in a server offering, which I find ridiculous. I think the only reason this exists is for K12 environments and media outlets who need somewhere for their files to live, and not much else.

The new iPad doesn't really do anything for me. It's priced above its competition and is priced too close to a full size iPad, I question what market niche it is trying to fill. I know Apple is trying hard to get into online books with iBooks, but they miss an important target which dedicated ebook readers still hit: Back lit display and battery life. It feels more natural and more comfortable to read a book on an ebook reader because you're not staring into a led flashlight the entire time, and the battery life is measured in weeks instead of 10 hours, the current maximum of an iPad.

And finally, the new MacBook Pro. It's much the same as the last Mac Pro but in a 13" form factor. I wonder what future the 13" MacBook Air has when it is currently priced at $1,199 for the 13" model, the exact same price point as the 13" MacBook Pro.

AAPL stock at this writing is down 3.26% as of this writing, the market doesn't seem to think this product launch was as good as it could have been.

Last edited by Canker; October 23, 2012 at 04:54 PM.
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