The thing of it is, MMO's don't thrive on their graphical prowess. In fact, most MMO's that push the edge in the graphics market end up falling flat. (Think EQ2 and Vanguard) The problem they run in to is, like was previously mentioned here, it limits the constant player base to people with high end machines. In an MMO, especially one with raid content, you need to render everything in the game as you see it, plus everything that's going on around you with all the other players. It can get fairly intense fairly quickly. Even the more modern 'good looking' MMO's are really only average at best compared with currently dated single player games. It's simply the nature of the market.
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