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Originally Posted by Dr_BenD_over  1 - No |
No? Explain.
Again, I understand that selling useless junk is the bread and butter of Best Buy and Future Shop. That I get. What I don't get is the existence of the super high-end brands. For example, there's this Dutch sounding company that has a 1 m cable selling for 300 GBP (500$!!). How is it possible to market a product for 100 times more money that does, as the argument goes, absolutely nothing different?
As for payola, I doubt every home entertainment magazine and website has been paid off. I was going to offer some sort of expectancy effect - the reviewer knows that it is more expensive so he expects it to be better - but I don't really think that's it either.